GM Financial President and CEO Dan Berce To Retire in 2025
By GM Financial Corporate Communications / 02/12/2025 / Company News
On Feb. 4, GM Financial President and Chief Executive Officer Dan Berce announced his plans to retire in mid-April, after almost 35 years of service to the company.
Prior to being named CEO in August 2005, Dan served as President of AmeriCredit, GM Financial’s legacy company, from 2003 to 2005, and Chief Financial Officer for the organization from 1990 to 2003.
Dan’s career spans both auto finance as well as public accounting with a predecessor of Price Waterhouse Coopers, where he worked for 14 years prior to joining AmeriCredit and served as a partner with the firm.
Following Dan’s retirement, Susan Sheffield will be named President and Chief Executive Officer, reporting to Paul Jacobson, Chief Financial Officer of General Motors. She will represent GM Financial as part of General Motors’ Senior Leadership team.
Susan brings extensive company, industry and financial sector experience to her new position, having served in her current role of Chief Financial Officer since April 2018, preceded by leadership positions of increasing responsibility in corporate finance, structured finance and investor relations. Prior to joining the company, Susan worked in corporate and commercial banking for 13 years, primarily for JPMorgan and Wells Fargo Bank.
With Susan’s promotion, Rick Gokenbach, currently Executive Vice President and Treasurer, will become Chief Financial Officer.
During his 12 years with the company, Rick has overseen the debt capital markets, asset liability management, and financial planning and analysis functions, and also served in a senior leadership role within Pricing and Product Development, where he helped spearhead GM Financial’s captive strategy initiative in the U.S.
Rick spent more than a decade at Ally Bank before joining GM Financial, working in various roles across Treasury and Finance in his time there.
By GM Financial Corporate Communications, GM Financial
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